Designing to create end-to-end, data-driven experiences that are intuitive, connected and meaningful.
Nicholas Del Conte, UX/UI Product Designer
Innovative by vocation
For the past three years, my focus has been on crafting SaaS platforms powered by AI, ML, and Big Data. My ultimate aspiration is to enhance decision-making processes through the implementation of user-centred design principles.
My Ethos
By collaborating closely with clients and colleagues, I establish trustworthy relationships that encourage and motivate the pursuit of a shared long-term vision. This involves gaining a comprehensive understanding of their mission and determining the most effective ways for me to assist them in realising their product vision.
Question Everything
Get comfortable with being uncomfortable
At the heart of my approach to product design is a process that commences with a comprehensive discovery phase where every need, be it a user, a business or a technical requirement is inspected and questioned. This phase often creates chaos, confusion and discomfort, but it’s what we must have before we can synthesise viable solutions. These solutions then steer the creation of well-crafted designs that are centred around the end-user experience, providing a seamless user journey.
Design Thinking
These sessions with stakeholders encourage creative discussions, disrupt norms, and generate innovative ideas. We challenge assumptions, improvise, and ideate to explore new possibilities that can drive growth and success. We synthesize these ideas until a mutually agreeable solution is reached. This solution resonates positively with all stakeholders, allowing us to proceed with the design phase.
Define Journeys
By visualising the path that users take through a product, a process or a service, I use Figjam’s powerful tools to identify potential pain points and areas where users may experience confusion. We can then adjust our designs accordingly to address these issues and make sure we overcome specific problems.
Ultimately, this approach helps us create products that are tailored to the needs of the user, resulting in higher levels of user engagement.
Design Systems & Prototyping
I utilise Figma to create custom design systems that incorporate unique design patterns. Applying atomic design principles, I develop organised libraries that facilitate the rapid design and streamline the design process. I test designs, gather feedback, and iterate quickly from Lo-Fi to Hi-Fi prototypes to improve the user experience and create more effective designs.
